HomeAway partners Setouchi Brand Corporation

Strategic partnership is aimed at encouraging travelers to visit the ‘Mediterranean of Japan’


Singapore, 5 June 2017 – HomeAway®, the world leader in vacation rentals, has inked an official partnership with Setouchi Brand Corporation, part of the largest regional Destination Management Organizations (DMO) in Japan, to encourage inbound foreign travelers to visit the Setouchi area, also known as the Seto Inland Sea. As part of the collaboration, travelers can book their accommodation through HomeAway in the area, which includes seven prefectures - Ehime, Hiroshima, Hyogo, Kagawa, Okayama, Tokushima and Yamaguchi. The first listings involving historic properties, over 100 years old, in Uchiko-town, Ehime prefecture: Machiya-Bessou Cocoro and Hotel Cocoro: Kura, have already been made available for booking on HomeAway.

Additional properties will progressively be made available on HomeAway and by 2021, Setouchi DMO aims to have revitalized 100 historic properties for accommodation. In turn, HomeAway will help to raise awareness of Setouchi’s attractions and offerings by attracting foreign travelers to the Setouchi region, known for its beautiful world heritage sites, sake breweries and Japan’s largest national park.

“Given HomeAway and its parent company Expedia’s strong presence internationally, we are confident that our partnership will attract many foreign travelers to visit the Setouchi region. Looking ahead towards the future, we will also revitalize the properties based on customer needs and preferences, to create a great experience for all travelers visiting the Setouchi region with HomeAway,“ said Yo Kimura, spokesperson for the Setouchi DMO.

“Japan is one of HomeAway’s top markets in Asia, and has always been a very popular travel destination. The Setouchi area in particular has so much to offer travelers, and staying in a traditional Japanese house provides a great cultural experience for families and groups of friends. We are excited about this partnership, and look forward to introducing our global travelers to the stunning Setouchi region, when they book a unique property through HomeAway,” said Prashant Kirtane, Vice President, HomeAway Asia. 

To find out more about the Setouchi area and properties available on HomeAway, please visit: https://blog.homeaway.com.sg/setouchi-lp/


Machiya-Bessou Kokoro

Preserving the elegant building inherited from the Taisho era, this traditional accommodation allows travelers to experience the good old life of Uchiko.

Listings link: www.homeaway.jp/vacation-rentals/japan/ehime-prefecture/uchiko


Hotel Kokoro: Kura

A Kura (storehouse), which has been through Uchiko’s years of change, provides an ideal tranquil location to relax and take a break from the stresses of everyday life.

Listings link:
https://www.homeaway.jp/p4565274
https://www.homeaway.jp/p4553608


About Setouchi Brand Corporation

Setouchi Brand Corporation, Inc. is a corporation comprising financial organizations and operational companies over the seven prefectures around Setouchi area, the purpose of which is to maximize the tourism value of the area as a whole by vitalizing the tourism industry of the area. With “Setouchi Tourism Promotion Organization,” which comprises the administration of seven prefectures of Setouchi area and is working on area marketing, Setouchi Brand Corporation, Inc. constitutes “Setouchi DMO” to advance the region-led development of tour sites. 


For media enquiries, please contact:

Ketchum Singapore
homeaway@ketchum.com
+65 6220 2623 

About HomeAway

Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, often for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com, and VacationRentals.com in the United States; HomeAway.co.uk in the United Kingdom; Fewo-direkt.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; Stayz.com.au and HomeAway.com.au in Australia; Bookabach.co.nz in New Zealand; and in Asia, HomeAway.asia. For more information about HomeAway, please visit www.homeaway.come.sg.  

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