HomeAway partners with Rakuten LIFULL STAY to provide travelers to Japan with more vacation rental options

Partnership aims to provide more accommodation options, raise awareness of destinations beyond major cities and increase tourist arrivals across Japan


Singapore, 27 July 2017 – HomeAway®, the world leader in vacation rentals, and Rakuten LIFULL STAY, Inc., a Rakuten Group company providing vacation rental services, have inked an agreement to collaborate to grow the vacation rental industry in Japan. Rakuten LIFULL STAY will provide Japanese property listings from its “Vacation Stay” service to HomeAway, while HomeAway will focus on driving demand for Japanese properties by promoting travel to Japan through its platform. 

The collaboration on listings, customer acquisition and sales, will allow both companies to provide an attractive service to both property owners and travelers, and follows the passage of a new law on June 9, 2017 by the Japanese government, which regulates short-term property rentals. The legislation is expected to come into effect after January 2018.

“We have seen healthy demand for vacation rentals in Japan from our booking sites across Asia. We hope that this partnership will help us provide travelers to Japan with even more accommodation options across a range of property types – from modern apartments to traditional Japanese homes. ” said Prashant Kirtane, Vice President, HomeAway Asia.

Rakuten LIFULL STAY also plans to connect to LIFULL HOME’S Akiya Bank*1, a platform which gathers information from databases of unoccupied homes run by local governments. This will give owners of unoccupied homes in regional areas registered on akiya banks the option of utilizing their homes as vacation rental properties or by providing experience-based accommodation, contributing to the development of the economy and tourism in the region.

Overview of Rakuten LIFULL STAY

Company name: Rakuten LIFULL STAY, Inc.

Address:
Otemachi Financial City Grand Cube 3F
1-9-2 Otemachi, Chiyoda-ku, Tokyo

Representative: Representative Director  Munekatsu Ota
Details of business: Providing services related to vacation rental platform
Date of establishment: March 2017

Website: https://www.rakuten-lifull-stay.co.jp

For media enquiries, please contact:

Ketchum Singapore
homeaway@ketchum.com
+65 6220 2623 

About HomeAway

Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, often for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com, and VacationRentals.com in the United States; HomeAway.co.uk in the United Kingdom; Fewo-direkt.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; Stayz.com.au and HomeAway.com.au in Australia; Bookabach.co.nz in New Zealand; and in Asia, HomeAway.asia. For more information about HomeAway, please visit www.homeaway.come.sg.  

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*1 “LIFULL HOME’S Akiya Bank”: A platform which gathers information from unoccupied home banks operated by local governments. The platform centralizes the information and provides it in a standardized format to make it possible for users to search and compare properties. The project is being developed by LIFULL and has been adopted by the Ministry of Land, Infrastructure, Transport and Tourism. The project is planned to launch in summer 2017.