HomeAway Reveals Top Regional Travel Destinations and Accommodation Types for Singaporean Travellers In 2018

Bangkok, Kuala Lumpur and Seoul were top destinations for Singaporean families and friends in 2018; air-conditioning, kitchen and Wi-Fi were top three trending amenities for holiday home rentals


Singapore, 3 January 2018 – Looking for a new destination that’s perfect for your next holiday? HomeAway®, a pioneer and world leader in holiday home rentals, today released the HomeAway Asia 2018 Trend Report¹ that revealed the most popular Asia travel destinations for Singaporean families and friends, as well as key features of accommodation types they searched for during 2018.

Judith Davidson, Senior Director, HomeAway Emerging Markets, said “We are excited about welcoming family and group travellers to our amazing HomeAway destinations in Asia in 2019. Asian travellers are warming up to the concept of holiday home rentals because renting a whole home is the perfect way for families and groups to travel. It can be challenging organising a trip to accommodate everyone in your group of family or friends, but that’s where HomeAway comes in – we provide a wide selection of holiday homes at great value to create memorable holiday experiences together. For often the same cost as a hotel stay or less, you are likely to get far more space and amenities like kitchens and private pools, all without compromising your private time with loved ones.”

Based on report findings, for the Singaporean traveller, highlights include:

Top Asian Holiday Home Rental Destinations For Singaporeans in 2018

  • Bangkok, Thailand: Renowned for its warm hospitality, varied experiences and vibrant nightlife, the bustling city of Bangkok was a popular destination for travellers in search of delicious food and affordable shopping.
  • Kuala Lumpur, Malaysia: In recent years, the beautiful city of Kuala Lumpur has risen steadily in popularity as a travel destination and is well-known as a thriving metropolis built on a healthy blend of Malay, Chinese and Indian influences. The combination of monuments and natural attractions, coupled with a diverse range of culinary delights, made this industrial city a must-visit for travellers this year.
  • Seoul, South Korea: The incredibly rich history of the country, coupled with its rapid and successful development was essential in reinforcing South Korea’s reputation as an amazing country to visit, with Seoul further establishing itself in 2018 as the proverbial heartbeat of the nation.

Trending Features That Singaporean Travellers Looked For In A Holiday Home Rental.

The top three amenities that Singaporean travellers searched for in their HomeAway properties were air-conditioning, kitchen and Wi-Fi access. Having a washing machine and being kid-friendly wrapped up the five most sought-after features.

Trending Accommodation Types.

Whole-home accommodation options continued to grow in popularity ever since the trend was first identified in 2017, with apartments, houses and villas being the most popular options amongst Singaporean travellers. There was also an increase in interest in unique accommodation stay experiences like treehouses (+100%), cabins (+50%) and cottages (+50%).

The HomeAway Experience.

Last year, Singaporean travellers predominantly booked trips for party sizes of three to four people, for an average duration of four to five nights. Bookings were made with a relatively short timeframe of one month between booking their accommodation and check-in, suggesting an element of spontaneity.

The HomeAway 2018 Trend Report is available for viewing here.


¹The HomeAway Asia 2018 Trend Report was developed based on HomeAway holiday home demand data for a 12-month period ending November 30, 2018.

*HomeAway holiday home demand data was collected across Singapore in the period of December 2017 to November 2018.


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Ketchum Singapore
homeaway@ketchum.com
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About HomeAway

Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, often for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com, and VacationRentals.com in the United States; HomeAway.co.uk in the United Kingdom; Fewo-direkt.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in Brazil; Stayz.com.au and HomeAway.com.au in Australia; Bookabach.co.nz in New Zealand; and in Asia, HomeAway.asia. For more information about HomeAway, please visit www.homeaway.come.sg.  

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